The Spool

SXSWhy?

If you haven’t heard, we’ll be presenting special news at SXSW on March 11. The festival began in 1987 as a way for local Austin musicians and creatives to showcase their talents. So why are we appearing at a creative festival?

SXSW logo

SXSW has grown to be much more than a creative festival. It’s transformed into a bigger event than its founders could have imagined, and attracts top innovators from around the globe – not just in music but in film, art, technology, education, sustainability, and more. As the organization itself says, “SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.”

It’s this synthesis of creative and technical fields that drew us to SXSW. The combination of design and technology is a match made in heaven for us, since we use science to make silk, and design to turn that silk into yarn, textiles, and products. We could have chosen any number of technical or creative events to appear at, but SXSW is the perfect union of both.

Speaking at SXSW is a sought-after privilege that has taken us nearly seven years of dedication and hard work to achieve, and we couldn’t be more thrilled to be in the presence of such titans of cool. We’re very excited to continue SXSW’s tradition of innovation. and we look forward to seeing you in Austin, or to sharing our news with you via Facebook live video on March 11 at 9:30 AM CST.

Want to know more? Here’s a taste of what we’ll be sharing:

 

 

 

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